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6 unit3 section3 counter-offer.ppt
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Section3 Counter-offers
the definition of a counter-offer
A counter offer is a reply letter to the offer, when an offeree partly agrees or disagrees to the price, packing, shipment or other trade terms given by the offer or and state his own opinions instead. (such alterations indicate that business has to be negotiated on a renewed basis.)
In fact, a counter-offer is partial rejection of the original offer. It is a new offer, at the same time, the original offer lapses.
Structures of a counter-offer
Thank the supplier for the offer.
Express regret at inability to accept and state reasons.
Put forward amendments or new proposals.
Express expectations for a favorable reply.
Specimen letters
page 79-80
letter1 an offer
letter2 a counter-offer
Translation of the letter 1
感谢你方9月5日的询盘,并就你方所要求型号的长虹彩电,我们乐意向你方发盘。
我方将以收到贵方订单为准,在下个月初提供全部型号产品。34英寸长虹彩电的哥本哈根到岸价是450美元/台。
与同等质量的其他品牌彩电相比,我们的价格更具有竞争力。我们期待收到你方的大订单。
Translation of letter 2
我们很高兴收到你方9月18日的发盘,每台34寸长虹彩电的哥本哈根到岸价是450美元。
兹复,很遗憾我们必须告知贵方的报价实在太高了。国际行价显示,一些日本彩电的售价比贵方报价低30%。
我们不否认长虹彩电的质量,但是价格差距太大了。为促进交易,我方对于10,000台长虹34英寸彩电的还盘价为CIF哥本哈根300美元/台。
希望你方认真考虑,并期盼早复。
Useful words & expressions
acknowledge 承认或宣布收到
acknowledgement n. 承认;收悉通知
  acknowledge receipt of
make acknowledgement to
确认收到某人来信用 acknowledge
确认收到某人来电报用 confirm
We confirm our cable of August 2 regarding Cotton Piece Goods. 现确认我方8月2号关于棉布的电报。
确认收到你方十月十日来函。
We acknowledge your letter of Oct.10.
We acknowledge receipt of your letter of Oct.10
We make acknowledgement to your letter of Oct.10.
receipt 收到,收据
be in receipt of 收到
upon receipt of 一收到…就…
on receipt of 一收到…就…
after receipt of 收到后…
take sth into consideration 考虑到,顾及到
宾语很长时用 take into consideration sth
1)If you take the quality into consideration, you will see that our price is reasonable.
如果你把质量考虑进去,你将发现我们的价格是合理的。
2)Please take into consideration our sincere desire to conclude this first transaction with you.
我们真诚希望与你方达成第一次交易,请
考虑到这点。
regarding 关于, 就…而言:respecting, concerning, about
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